Blue ocean in textile design business

Published: 11/10/2019

If you know even a bit of business management, you must have heard about the Blue Ocean Strategy. In a nutshell it is about creating uncontested market space and make the competition irrelevant. Even if it is the dream of most businesses, very few are actually able to enjoy the blue ocean in competitive fields. Why? Because companies press down prices or use other traditional methods for winning the competition. They are so busy with that that they forget to create innovations that deliver value to customers.

As we all know, textile design business is highly competitive. It is a Red Ocean. As the trends change rapidly and lifecycle of goods is probably the shortest ever, there is a high demand for pattern designs. On the other hand, the supply side is also covered: Almost anyone can create patterns and call himself a designer. There are plenty of freelance designers searching for next customer for fantastic artworks, design studios serving their loyal customers, as well as pattern banks there you can download a pattern with a couple of dollars/euros each. You name it and you have it.

So, what do you think, is it possible to find Blue Ocean in textile design business?

According to Katariina Hannukainen’s research it is, and Patternsfrom Agency has pretty much done so.

If you are interested in our blue ocean in textile design business, we recommend you to read the thesis of Katariina Hannukainen. She has been following us quite some time now, and has summarized our strengths, as well as weaknesses. Thank you fro your great work and efforts, Katariina!