Jacquard patterns in AW 2020-21 release of Deconovo

Published: 19/02/2021

Deconovo approached us at Heimtextil 2019 -fair with the request to manage their entire home textile collection. In the previous reference story, you can read about the project, and in the bulletin, we wrote about the product releases. This article is about the jacquard patterns that are available at the Deconovo store in winter 2020-21. If jacquard is a new term to you, it simply means a production technique, there the pattern is woven, not printed on the fabric. With their lovely shiny surfaces, these jacquard patterns can be used both on a daily basis as well as during special occasions. 

Jacquard patterns by Hanna Ruusulampi for Deconovo

Curly by Hanna Ruusulampi for Deconovo

Pattern Curly by Hanna Ruusulampi

Hanna Ruusulampi designed Curly-pattern, which is out now as curtains, pillow covers, and table cloths.

“The idea for the pattern was very technique-based. I wanted to digitally create surfaces that look like painted brush strokes. In the beginning, I created several surfaces and then selected my favourites to continue with.

The most important part of the design process is to find the right rhythm while drawing. This technique is almost meditative and resembles calligraphy. It takes a lot of practice to get the effortless result.”


Jacquard patterns By the road by Miira Zukale for Deconovo

By the road by Miira Zukale for Deconovo

Pattern By the road by Miira Zukale

Miira Zukale describes her pattern By the road:

“I made sketches for these patterns after a winter skiing trip. The first sketches were made with a delicate line of soft pastel. In these patterns, there are plants sticking out from the snow in winter. I’m always delighted by the interesting forms of these plants.”

You can enjoy this pattern as a tablecloth or pillow cover.


Jacquard patterns Lively by Ammi Lahtinen for Deconovo

Lively by Ammi Lahtinen for Deconovo

Pattern Lively by Ammi Lahtinen

Get to know the story behind Lively pattern by Ammi Lahtinen.

“My favorite thing about this pattern is the repetition, how these simple shapes create together an interesting, lively surface. The inspiration comes from the architectural details of Eira housing area in Helsinki, for example, stylish gates to inner courtyards of lovely colorful buildings.”

Lively is available as table cloths in four different colors.

All product photos by Deconovo

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