Blockchain technologies in creative industries -webinar series

Recently, it has been a challenge to avoid words like cryptocurrency, the Metaverse, blockchain, Web3, or letter combination NFT. How many really know what these words include? How many understand the potential that blockchain technologies provide for creative industries?

We at the biggest Scandinavian textile design agency got interested in this mystic topic and all those opportunities that it provides. A quick scratch has approved that the virtual world is here already: cows milk better when wearing VR goggles, brands, Nike as the leader, launch new collections at virtual catwalks, and digital art is sold easily and at a good price. People create and lose fortunes with cryptocurrencies.

It feels like the virtual world is still like the wild Wild West, with space for all kinds of applications and organizations. It seems like there are no businesses that would not fit this world. The content in the virtual world will be developing from what it is today – and creatives can the content business! Agents and managers, as the representatives of the artists, are professionals that understand the business side and the agreements. Now, it is definitely time for people in creative industries to understand blockchain technologies!

Don’t worry, you have not missed the boat yet!

Thanks to a grant from AEL-säätiö, we organized a series of webinars around the theme under 2023! Each event had its own theme, and there were two to four panelists discussing it. We found out e.g. following: what is going on in the virtual worlds right now and what is happening in the future? What kind of digital content is used and demanded? What kind of Metaverse strategies do brands have? How can digital ownership be approved with blockchain technologies? What is virtual consumption like in the future? What possibilities does Web3 provide for entrepreneurs in creative industries?

In 2024 we made some trials with NFTs, and published our first NFT-collection with the help of AVEK’s CreaDemo -funding. We wrote a short booklet in Finnish on the opportunities that blockchain technologies bring into creative industries. The wrap-up-webinar about our Web3-ventures is available here.

We recommend highly you to make tests with Web3 and blockchains! We are happy to tell more about our findings, so please get in touch if need be!